Design Thinking

User-centred thinking

01

Understanding, empathy

02

Monitor

03

Define perspectives

04

Develop ideas

05

Develop prototype

06

Testing

Creativity means 
invent, 
experiment, 
risk, 
breaking the rules, 
make mistakes
 and have fun.

Mary Lou Cook

Design Thinking.

The ability to develop creative solutions is increasingly becoming a decisive competitive advantage in the course of digitalisation and digital transformation.

Many companies are beginning to rely more than ever on new, agile and user-orientated working methods. Design thinking or service design are such methods for developing innovative solutions and creating or shaping customer experiences.