Design Thinking
User-centred thinking
01
Understanding, empathy
02
Monitor
03
Define perspectives
04
Develop ideas
05
Develop prototype
06
Testing
Creativity means
invent,
experiment,
risk,
breaking the rules,
make mistakes
and have fun.
Mary Lou Cook
Design Thinking.
The ability to develop creative solutions is increasingly becoming a decisive competitive advantage in the course of digitalisation and digital transformation.
Many companies are beginning to rely more than ever on new, agile and user-orientated working methods. Design thinking or service design are such methods for developing innovative solutions and creating or shaping customer experiences.